Nando’s PERI-PERI — STAND AGAINST BLAND

With flavor-packed and fiery South African chicken, it was only natural to try to stand out in the sea of the everyday fast-casual restaurants.

To announce the newest Nando's opening on the Magnificent Mile in Chicago, we put out a series of radio + streaming ads, pre-roll videos, wheatpastes around the city and wrapped a train in peel-able peppers that could be redeemed for a free menu item.

Additional Credits: Junior Art Director - John Sippel // Copywriters - Zach Murman-Freer, Kiley Saunders  // Creative Directors - Carlos Fernandez, Ryan Dickey