HEFTY — STAY STRONG
For years, Hefty has always represented strength. And when the world stopped due to COVID-19, we wanted to celebrate those who show strength every single day – all with a little help from strongman himself, John Cena. From essential workers to the ones lifting our spirits from home, they all deserve some time in the spotlight.
These spots were concept, shot, edited and shipped all in about two weeks time.
Top: Broadcast :30
Bottom: Social :30
Additional credits: Creative Directors – Shelby Georgis, Michelle Underwood // Senior Art Director – Cara Gigante // Senior Copywriter – Bryan Miguel // Junior Copywriter – Jonica Lister // Junior Art Director – Kevin Bush